Category Archives for "Planning"

May 24

Why You Must Define Your Reader

By Beth Brombosz, PhD

One of the most important things you’ll need to do as a blogger, author, or even as an entrepreneur is to define your ideal client. For bloggers and authors, that means that you need to define your reader and create a reader avatar. Once you have your reader avatar, you’ll use that avatar to help […]

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Mar 14

Testing Your Book Idea

By Beth Brombosz, PhD

So you have an idea of what topic or topics you’d like to focus on for a book, but how do you decide if it’s the right topic? If making money by selling your book is one of the top reasons why you’re taking the time to write your book, it’s a smart idea to […]

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