Chances are if you’re reading this, you’ve started to build an email list, or you’ve at least thought about starting one. You’ve probably heard that having an email list is important, but you may be wondering how those subscribers can translate into more book sales, and how you grow your list to even bigger numbers.
In this interview, I chat with email marketing expert Lauren Pawell about many topics that are relevant to authors and business owners alike, including how to grow your list, how to get your subscribers to actually open your emails, how to keep your emails out of the spam folder, how to come up with an idea for a lead magnet that people will actually want to sign up for, and the top 3 mistakes Lauren sees small business owners make all the time when it comes to email marketing.
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Lauren Pawell, MBA, helps entrepreneurs generate (and nurture) more leads through their websites. Through her company, Bixa Media, she offers one-on-one consulting as well as done-for-you services.
She firmly believes in getting business owners to focus on high-impact marketing efforts, so they don’t waste any time or money spinning their wheels on tactics that won’t drive real results. Case in point? That time she generated $262,822.58 in sales for a client using only 9 email campaigns.
As an online marketing strategist, Lauren has been featured in Copyblogger and Videofruit, appeared as a guest expert on Highbrow, The Office Talk Podcast, Live In The Feast, The Food Entrepreneur Summit, Teach What You Do, Nail Your Brand Camp, and Blissful Bites and has taught as guest faculty at the Laguna College of Art and Design.
Where you can find Lauren:
Keyword.io – the resource Lauren recommends for finding topics for your email campaigns
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