I’m going to be completely honest with you: I totally winged it when I wrote my first book. I had an idea of what I wanted to write about and include in my book, but in terms of marketing and launching my book, there were a lot of things I did wrong. Today I want to share the biggest mistakes I made with my first book so hopefully you can avoid making them, too.
I think one of the biggest mistakes I made with my first book was working to launch my first course at the same time. Yes, writing a book is easier than you think, but it still takes time. Writing a book definitely takes focus, and promoting a book takes even more focus and time. It was difficult trying to split my attention between creating and promoting my course and creating and promoting my book. The biggest suggestion I can give you is to plan out your product launches carefully, and don’t do too much at once.
At the time I wrote my book, I was brand new to promoting products and services. I had just hired my first business coach, and I was learning to promote more than just my blog’s content on social media and other outlets.
As I’m writing my next book, I’m definitely correcting that mistake. I’m not in book launch mode yet, but I’ve started to share some behind-the-scenes looks into the creation of my book on my social media platforms. I’m also starting to plan out how often I want to post on each platform as I’m promoting my book, and I’m working on getting the timing of all of my marketing together.
As bloggers, one of the most powerful tools we have is our network of blogging friends. Literally, you have a huge group of influencers who are more than likely willing to help you out as you launch your book. I didn’t really leverage my relationships with other bloggers well when I first started to promote my book, and that was a huge mistake. Ask your blogger friends to help you get the word out about your book. I’m sure they’ll be happy to help.
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Not having reviews when I launched my book was definitely one of the mistakes I made with my first book. I was under a bit of a time crunch when I wrote my first book, so I didn’t time to ask friends and other influencers to review my book. Reviews offers social proof for your book—they tell your prospective book buyer that your book is worth their hard-earned money. And, if those reviews are posted on Amazon or other places where people buy books, they’ll help to elevate sales of your book .
Make sure to plan getting reviews into your book marketing strategy, even if you’re just getting reviews of a draft of your book. Reviewers can still speak to the quality of your content and how much it will help your readers.
I really flew by the seat of my pants when writing my first book, and although it worked out for me, consider having someone help you through the process so you don’t make the same mistakes I made with my first book. If you’re ready to get going with your book, sign up for my Blogger to Author 30 Day Course. You’ll learn the basics of writing, marketing, and publishing your book, all at a very low price. Learn more about the course here!